Stronger than Time
For the launch of the new G-Class, we designed a fully integrated campaign around the motto Stronger than Time. An iconic campaign for an iconic icon.
Product film
Virtually unchanged on the outside, a brand-new car on the inside - the product film gives both developments enough space to showcase themselves.
A catalog for the ages
Headlines:
Ahoi!
Infinite widths.
There are things we hold on to.
Supporting backbone.
Legends never die. Here they are born.
Leave everything behind.
3D Billboards
Grab handle, turn signal, door handle, spare wheel - the distinctive design elements of the G-Class defy the zeitgeist in the new G as well. They look as they always have. To emphasize this, we created 3D billboards that make the oversized details look particularly big.